Most companies start this process by talking about themselves (you can find our story here if you're interested), but let's start with you.
Quality and Value: Obviously, this is critically important. We take great pride in a simple proposition. We take very good, carefully sourced, green coffee and roast it to its fullest potential. This allows us to give you the best value because we do not have to overpay for green coffee in order to produce a great roasted coffee. That means you do not have to overpay to get great coffee.
We also take our Midwestern roots seriously. No opulent corporate headquarters decked out in the latest architectural trends or littered with the fanciest expensive equipment. We believe in well-made tools that get the job done right and that's what we surround ourselves with. There's no lack of pride here, just a commitment to doing what actually benefits our partners.
Access and Convenience: As a wholesale partner, you have direct access to the roaster and the Cottonwood ownership. We make doing business as easy as possible because you have enough to worry about while running your own company.
Responsiveness and Adaptability: This isn't a 'take it or leave it' offer. Do you really like one of our coffees, but wish it had a certain characteristic? Let's talk. Let's make sure what you are serving your customers is exactly what you need.
If you are anything like most independent shop owners/managers, you have a lot of questions. Wouldn't it be nice if a company went beyond the cliched 'we're in this together' and actually listened to you? With over 30 years of combined experience running retail operations and over a decade roasting, we might not have every answer, but we have a lot of them and we know where to look when we're stumped.
Direct Consultation: At the risk of sounding like a broken record, we think you deserve more than a nice saying like “When You Win, We Win!” So, our team sat down and really started to think about how we could best be of service to the businesses that put their trust in us. Should we be the cheapest? The fastest? The flashiest? Having spoken with many, many owners and managers, we realized that people need help. They need someone to listen to their specific set of issues and challenges and offer specific advice to them directly.
We do offer direct consultation to coffee businesses (you can check that out more here), but a lot of businesses are working their butts off just to keep the lights on, so the idea of paying even more isn't in the cards.
We can help you. As a benefit of being a wholesale partner with Cottonwood, we offer one hour of month of free direct consultation to your team. We have developed a list of the top issues facing most companies (margins, pricing, hiring, systems, etc) and we can talk about that or we can talk about anything that is on your mind. As a stand alone service, we charge $500 per month, but because this can be so valuable to our partners, we offer it as part of our wholesale relationship.
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